The customer operating system for service businesses

Your front desk, handled.

Answers every call and text, books the job, and collects payment — while you’re out doing the work.

The following is a third-party industry statistic published by Invoca. It is not DREXIFY performance data.62% of buyers call a business before they buy.

Front desk
Example day

The following is a simulated illustration of how DREXIFY works. It is not real client activity, not a testimonial, and not a record of results. DREXIFY has no published customer outcome data.

  • N
    Call answered2:14

    New lead, kitchen remodel

  • A
    Booked2:15

    Tue 9:00 am, reminders set

  • C
    Deposit requested2:16

    Sent to the customer

  • J
    Review requestedFri

    Sent after the job

Answered, booked, and followed up — while you worked.

The following are third-party industry statistics published by Invoca, Oldroyd and InsideSales (MIT), Intuit QuickBooks and BrightLocal, and two statements published by Google. They are not DREXIFY performance data and do not describe DREXIFY customers or results.

The numbers behind the gaps

Business doesn’t wait.

A customer calls while you’re on the job.

27%

of calls to home service businesses are never answered.

Source: Invoca

A lead comes in after hours.

21×

more likely to qualify a web lead when you reach them within five minutes instead of thirty.

Source: Oldroyd / InsideSales, MIT, 2007 — a study of web leads

An invoice needs a follow-up.

59%

of small businesses have invoices more than 30 days overdue — up from 47% the year before.

Source: Intuit QuickBooks, 2026 Small Business Late Payments Report

A happy customer forgets to leave a review.

74%

of customers look for reviews from the last three months. 89% expect the owner to reply.

Source: BrightLocal, Local Consumer Review Survey 2026

If you run Google ads

Google lists missed calls as a factor in where your ad shows.

Its ranking page for Local Services Ads names responsiveness to customer inquiries, and says missed calls may count against it.

Source: Google, Local Services Help — About ad rankings

New this summer

Google now calls local businesses directly on a customer’s behalf.

Home repair was on the launch list, and it went live across the US this summer. If nobody picks up, that customer is already talking to someone who did.

Source: Google, May 2026

On their own, each one looks small. Together, they’re where the week goes — along with the old customer who never hears from you again.

Industry figures, not ours — we’re new. Do the arithmetic with your own ticket price and your own missed calls; it will be more convincing than anything we could put on a page.

If your business runs on calls, bookings, and reviews  we run it for you.

The exchange shown at the end of this section is a simulated illustration of how DREXIFY keeps one shared customer record across its agents. It is not real client activity, not a testimonial, and not a record of results.

One connected system

Not five tools. One team.

Anyone can sell you something that answers the phone. The value is in what happens after — and who picks it up.

  • N

    A new customer calls.

    NORA · Smart Receptionist Answers and handles the conversation.

    Speaks 10 languages, switching mid-call

  • A

    They’re ready to book.

    AVA · Booking & Reminders Gets them on the calendar and reminds them.

    Reminds a day out, then two hours out — they reschedule by text

  • C

    The work gets done.

    CAL · Invoices & Memberships Invoices, then chases what’s still owed.

    Chases what’s unpaid so you don’t have to

  • J

    They had a good experience.

    JUNE · Reviews & Reputation Asks for the review while it’s fresh.

    Complaints reach your phone in minutes, not next week

  • M

    Months pass.

    MAX · Growth Engine Gives them a reason to book you again.

    Runs your Local Services Ads — every lead lands in the front desk

Eight months later

Example

The same customer calls again.

Already on file: the address, last year’s job, the preference for text. NORA picks up where it left off — nobody asks for the address twice.

One customer. One journey. Five specialists behind it, handing off so you don’t have to remember any of it.

See it runningSample data — explore the dashboard, no signup
Pick a voice

Hear who answers your phone.

Choose the voice. We set it up on your line — you don't configure anything.

Those names are just the defaults — yours can answer to whatever you want.

Drexify, this is Nora — heads up, this call's recorded. What can I help you with?

The open. Fifteen words, then it's the caller's turn.

These are the real voices, on our own line. The calls are scripted demonstrations — not recordings of customers.

The audio samples in this section are scripted demonstrations of the DREXIFY receptionist, performed by text-to-speech using the same voices available to customers. They are not recordings of real calls, real customers, or real businesses.

Works with what you have

You don’t switch anything.

Your number, your calendar, your crew’s morning routine, your books — all of it stays exactly where it is. We work behind them.

  • Your business number

    Point your line at NORA and it keeps ringing where your customers already call. Nobody reprints a card or re-letters a truck.

  • Your Jobber

    Jobs and visits are written to the schedule your crew already opens every morning — and a slot booked inside Jobber never gets offered to anyone twice.

  • Your Google Calendar

    Booked work lands on it, and an hour you’ve already blocked out is an hour nobody gives away on your behalf.

  • Your Google reviews

    Every new one reaches you with a reply already written. Say yes and it’s posted; nothing goes on your listing without you.

  • Your card payments

    Invoices carry a pay-by-card link. Stripe pays out to your bank, on your own account — we never hold or touch your money.

  • Your QuickBooks

    Connect your books today. Until invoice sync ships, nothing is written to them — connecting is the only step.

We add to what you already run. We don’t take it over, and you can disconnect us from inside the tool itself whenever you like.

Every connection, and what each one leaves alone →
Ernest Andrew Espinosa III, founder of DREXIFY

You’re not buying software. You’re hiring someone to set it up.

I’m Ernest. I set up every account myself — your hours, what counts as an emergency in your trade, what you take and what you don’t. The national apps hand you a login and wish you luck. When something needs changing here, you call me.

Ernest Andrew Espinosa IIIFounder · Rancho Cucamonga, CA
Pricing

Simple pricing, no surprises.

Start with one agent. Add the rest when they’ve earned it.

On Call

1 agent
$149/ mo

+ $500 one-time setup

Never miss another call.

Includes

  • NORA — answers every call and text, 24/7
  • Speaks 10 languages, switches mid-call
  • Knows what counts as an emergency in your trade
  • Hands-on setup, configured for your business
Get On Call

Core

3 agents
$300/ mo

+ $500 one-time setup

Your front desk, handled.

Includes

  • Everything in On Call
  • AVA — confirms bookings and sends reminders
  • JUNE — asks every customer for a review
  • Answer → book → review, running as one loop
  • Daily morning briefing
Get Core
Best value

Full Stack

5 agents
$500/ mo

+ $500 one-time setup

The whole front desk, plus growth.

Includes

  • Everything in Core
  • MAX — works your Google ads leads: instant texts, quote chasing, bad-lead disputes
  • CAL — invoices and payment chasing, memberships, QuickBooks Online
  • Answer → book → review → get paid → come back, one closed loop
  • Weekly performance summary
Get the Full Stack
Flat rateYour price is locked for your first yearNo metered minutesCancel anytime

Higher call volume? We’ll quote you a flat rate for your shop — talk to us.

Questions

The things owners ask.

Get started

Let's get your front desk running.

Set up in about a week, by hand, for your business. Flat monthly rate — no metered minutes, no contracts, cancel anytime.

  • Flat monthly rate
  • No contracts
  • Cancel anytime

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